Ford confirms it is planning to make an electric 7-seater SUV

Ford’s line-up of electric vehicles has been under particular spotlight in recent weeks, following a series of ambitious statements made by the marque on the topic of challenging Tesla for plug-in supremacy in the US.

Now, Ford chief executive Jim Farley has confirmed that the blue oval is planning to add a fully electric 7-seater SUV to its EV offerings.

Farley confirmed the news during the brand’s Q1 earnings call to a selection of analysts, underlining that a three-row plug-in would be a good way for Ford to ensure differentiation relative to rivals like Tesla.

He talked about the likelihood of “overcapacity” in the two-row electric SUV space, stating that he expects there to be around 45 five-seater electric SUVs on the market by 2025. For reference, there are 18 fully electric five-seater EVs offered in New Zealand at present.

Ford’s upcoming Mustang Mach-E will take that tally to 19 once it launches later this month.

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“In contrast to two-row crossovers that we believe will be a very saturated market, we believe Model E can be highly differentiated in markets where we know the customer well, like the three-row utility space,” said Farley, acknowledging Ford’s Model E electric vehicle division.

Whilst electric SUVs are undoubtedly popular, few pack seven seats. This segment is one of the categories that has flourished within the SUV market in recent years, fuelled by customers wanting the added practicality. It is often said that if anyone wants an SUV that can accommodate three child seats side-by-side, a 7-seater is the only way to go.

Only two three-row electric vehicles are on the market in New Zealand; the LDV Mifa 9 premium people mover and Mercedes-Benz’s EQB. Neither is targeted as a product for the masses, with prices for the pair starting at $79,990 and $99,900, respectively.

Ford’s current electric vehicle line-up includes the aforementioned Mustang Mach-E and the E-Transit, which is also set to make its public debut in New Zealand this month. Ford also produces the F-150 Lightning, which has been a massive success in the US. Although it isn’t slated for launch Down Under.

Farley went on to state that the Lightning has brought new customers to the Ford fold, adding that many had never owned a pick-up prior to purchase.

The CEO’s approach to electrification scored praise this week from Tesla chief executive Elon Musk. The at times controversial Musk responded to another Twitter user, noting that it can be difficult (and expensive) for a brand to expand its line-up in the way Ford has.

“Always tough with margins for new vehicle lines, especially when there are major technology shifts,” Musk said. “I think Ford’s overall strategy with EVs is smart. The electric F-150 (Lightning) has high demand.”